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Why Beautycounter?

Why Beautycounter?

The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.

Over the past two decades, the European Union has banned more than 1,300 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 30 to date.

What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety.

We deserve BETTER.  And Beautycounter is doing something about it.

Beautycounter is committed to a health and safety standard that goes well beyond what’s required by U.S. law: They have banned the use of more than 1,500 questionable or harmful chemicals through their "Never List”—all while ensuring their products perform and that they’re as indulgent as any other luxe shampoo, lipstick, or oil in the market.

Curious about the ingredients in your skincare and how they stack up?  Check out the Environmental Working Group's 'Skin Deep' Data Base to see ow your skin care and beauty products rate.

Are you ready to commit to safer beauty for yourself and your family?

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